Social Media Must Knows for Small Businesses
Written by: Isabelle Dietrich & Eryn Gilson
Do you have a social media strategy that you're confident about for your business?
I know you’ve all probably heard it one hundred times, social media is essential for brands, especially for small businesses. Let’s dive into it…
Consumers today rely heavily on social media for shopping and finding new businesses to support. They go here to find out product information, how to use the products, learn more about the brand, read reviews, see the connection a brand has with its consumers, etc. Don’t believe us? Recent statistics found about 74% of consumers rely on social media to guide purchasing decisions. So the importance for small businesses to make sure they have an online presence is crucial.
By keeping a presence on social media and engaging with this generation of consumers you're creating more opportunities for growth. We understand that keeping up with and participating in social media trends can be daunting, it is not only important, but it's also mandatory in today’s world. By being an active voice and building a connection with your audience you are setting yourself up for success and will begin to build a community of raving fans that will organically help you grow your business.
Showing up as your authentic self is extremely important when using social media for your business. Your audience wants to connect with your business and the person behind it. Social media is a great place to do just that, whether that be through feed posts, stories, or reels. This connection can help enhance their feeling toward your business. If they can be a part of your journey, they can create a deeper connection with you and your brand. Turning your followers into advocates that will spread positivity about your business to others which would be amazing.
If you're still unsure, here at EGC we’ve had major success for our clients. Looking at one of our small boutique clients just this past month we saw engagement* increase by 48.8%, which we absolutely love to see. That’s not even the best part, their post link clicks** increased by 10,700% which is a major win for our client!
We know marketing can feel overwhelming, especially for small business owners. How can you possibly manage a social media presence while still managing to actually run your business and everything that happens behind the scenes? That’s where we can help! We are so passionate about helping small businesses build and maintain their marketing efforts and social media presence, so they can experience the growth and success that we already know they can achieve. Are you ready to grow your business on social? Schedule a discovery call today.
We’d love for you to tell us what you are struggling with most when it comes to your marketing efforts, so be sure to hit reply or comment below! :)
*amount people interact with your profile
**number of times someone has clicked on a link in your bio
